Israel Active

Three Israeli trade organizations have signed an agreement worth hundreds of millions of dollars with the General Confederation of Moroccan Enterprises. It promotes trade and technology cooperation, including food, agriculture, vehicles, chemicals, equipment, renewable energy, water and health.

The prospects for the resumption of tourism to Israel are good. Non-Israeli family members can now visit first-degree relatives in Israel. Then on May 23rd, foreign tour groups will be admitted. And soon thereafter the skies should open to allow individual tourists to visit. Bookings are now flooding in.

Israeli companies Tailor Brands and Melio have kept many US small businesses alive during the pandemic. Tailor Brands provides branding services online, and initially free, to 30 million customers. Melio provides a platform for transferring digital payments between businesses.

Following its launch in Canada and India, the plant-based toddler formula from Israel’s Else Nutrition (reported previously) is on its way to 30,000 retail stores across the USA.  The kosher, organic, gluten & soy-free, FDA-approved formula is made from almonds, tapioca and buckwheat.

U.S.-based investment firm Thoma Bravo is acquiring Israeli-founded Applitools (see ) for a reported $250 million. Applitools provides software engineers with AI-based and cloud-powered solutions to help automate functional and visual testing for their apps.

Israel’s Talon Cyber Security has just raised $26 million in what is believed to be Israel’s largest ever initial funding of a startup. Talon says it is developing a first-of-its-kind technology that offers cyber protection from the unique threats emerging in today’s era of distributed work.

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Microsoft CEO Satya Nadella has given details of his company's planned new investments in Israel to the Israeli PM. They should total between $1 billion and $1.5 billion.

Israel’s state-owned water company Mekorot has signed a $3 million deal to provide Bahrain’s Electricity and Water Authority (EWA) with consulting services on a number of water projects. It is the first major agreement between the two countries since the signing of the Abraham Accords.

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