Russia is undergoing a retail boom. The Moscow Mall is one of Europe’s largest with 5000 stores. So Haifa-based WiseSec’s location application is essential if you don’t want to get lost. It also provides you with coupons to attract you to visit particular shops. No GPS necessary.
http://www.timesofisrael.com/start-ups-indoor-gps-solves-huge-retail-dilemma/