The Israeli branch of McCann Erickson is opening an advanced, 21st-century office in the Ramon Crater in the Negev desert. The McCann Valley Center for Digital Marketing and New Media will employ 120 local full-time staff with support from the Ministry for the Development of the Galilee and Negev.
http://www.timesofisrael.com/the-birth-of-a-new-silicon-wadi-in-the-negev/