Israel’s ByondXR (see here previously) is marketing itself as a sustainable alternative to physical stores. It generates no waste, no pollution from customers’ cars, no cleaning. Its pop-up stores now include Armani, L’Oréal, and Proctor & Gamble. It is active in 20 countries, using eight languages.
https://www.timesofisrael.com/spotlight/israeli-startup-launches-shopping-into-the-metaverse/