Israeli businesswoman and mother-of-three Liat Mordechay Hertanu developed the personal assistant app 24me in 2012 to manage her hectic daily life. 24me now has hundreds of thousands of users worldwide, including students, parents and business people.
http://rethinkisrael.org/personal-assistant-busy-mom-invented/
https://www.youtube.com/watch?v=9HwxCnCn8D0