Trendy Rothschild Boulevard was transformed into “Innovation boulevard” on Sep 27 as part of Tel Aviv’s Digital-Life-Design (DLD) conference. It showcased interactive and virtual reality displays, robots, talking trees, video and street art, music tech and 3D textiles.
http://www.timesofisrael.com/rothschild-blvd-to-become-innovation-blvd-for-a-day/