250-acres of sand dunes in the Tel Aviv suburb of Rishon LeZion are to be developed into a 1.7 million sq. meter business center and 5,500 housing units. The Mayor of Rishon said that it will be the future business center of Israel.
http://www.globes.co.il/en/article-huge-rishon-lezion-project-given-green-light-1001108894