I reported in a previous newsletter (Feb 1 2015) that China’s largest private airline Hainan was to commence direct flights between Tel Aviv and Beijing. A 3-flights-a-week service commences on 28th April. By Aug, 2015 tourist numbers exceeded the 33,000 for the whole of 2014.
http://www.timesofisrael.com/chinese-carrier-to-offer-direct-flights-from-tel-aviv/