Israeli start-up Yotpo provides a solution for companies to receive on-line reviews of their products – and a lot more besides. But during Operation Pillar of Defense, four of their ten employees were called up. Needless to say, the rest of Yotpo’s staff used their social skills to cover for their colleagues.
http://techcrunch.com/2012/12/01/how-the-startup-nation-functions-under-missile-fire-in-israel/
https://www.yotpo.com/about