Israeli startup Muvix says it is the first in the world to provide movies on-demand in a public space. The Muvix “living lab” in South Tel Aviv had partitioned-off spaces, each with a large TV screen. Viewers watched their chosen film in their chosen language without disturbing others.
https://www.timesofisrael.com/got-headphones-any-space-can-become-a-multiplex-with-the-muvix-app/